Designed in Copenhagen. Created for every ride.
Founded in Copenhagen in 2026, LAU was created from a simple belief: cycling should feel effortless, honest, and accessible — without compromising on quality or performance.
Born on Østerbro and shaped by the roads leading out of the city, LAU is inspired by the freedom of leaving the everyday behind and discovering something new on two wheels.
We create cycling apparel built around technical performance, lasting comfort, and timeless design. Every piece is developed with premium materials and thoughtful details to support every ride — from fast group sessions and early morning training rides to long endurance days and quiet coffee stops.
Our Philosophy
Great cycling apparel doesn’t need to be overcomplicated. Every garment is designed with purpose, balancing functionality, durability, and a refined aesthetic. From technical fabrics and ergonomic fits to considered details, each product is made to perform ride after ride.
Built To Last
Quality is measured over time. We create products designed to be worn, cared for, and trusted for thousands of kilometres. By focusing on durable materials and timeless design, we believe in creating fewer, better products that remain relevant beyond changing trends.
Always Moving Forward
LAU is built around a passion for cycling and a commitment to creating apparel that combines performance, functionality, and timeless aesthetics. We are only at the beginning of our journey, but our ambition is simple: to create cycling apparel riders can trust — season after season.
LAU — Cycling at its purest.